Empirical Research
Competitive Marketing and Planning Strategy in Higher Education
Reviewed By Darrell Norman Burrell and Brian C. Grizzell
Volume 6 - Issue 1
Jan 9, 2008 - 10:11:33 AM

Colleges and universities have done a fine job surviving off of their legacy built on historic reputations. However, the days are long gone where these institutions can continue to thrive solely off of their history. Small private liberal arts colleges are closing at an alarming rate in the United States due to an inability to innovatively adapt their organizational cultures to be more marketing oriented in the competitive marketing environment for new students. When it comes to the nuances of sales and marketing, most people do not consider the relevance to colleges and universities. Many private liberal arts colleges are facing some daunting financial challenges. These schools are facing some tremendous perplexities in attracting new students because they tend to cost more than state colleges and university. Liberal arts colleges charge tuitions that range from $15,000 to $25,000, which is lower than an Ivy League institution but much higher than what is charged by public universities and community colleges (Zhao 2002).

Ideas Worth Merit
Academic Leaders Use Innovative Doctoral Programs to Respond to Shortage of Business School Faculty
Reviewed By Asila Safi and Darrell Norman Burrell
Volume 5 - Issue 3
Oct 17, 2007 - 10:37:08 AM

As more universities create weekend, evening, and on-line master’s programs in business (MBA) in the United States, the shortage for university faculty in college business schools continues to grow. According an Associated Press article, “the total annual compensation for those new business school faculty hires can range from $100,000 to $180,000 dollars a year.”

Traditional universities and traditional doctoral programs are not producing graduates quick enough the meet the faculty demand with the growth of new programs and increased faculty retirements.

Several accredited universities in the United States have developed executive or applied non-traditional doctoral programs in business areas that allow international students to finish in 3 to 4 years, while working full time. These programs do not require a GMAT or GRE exam for admission.