Authors Last Updated: Apr 22, 2008 - 2:33:32 PM


David Wyld
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Biography of David Wyld:

David_Wyld.jpg
David C. Wyld
is the Robert Maurin Professor of Management at Southeastern Louisiana University, where he directs the College of Business’ Strategic e-Commerce/e-Government Initiative. He is a noted speaker/consultant/writer, being a frequent contributor to both academic and industry publications on e-commerce and RFID. He is an expert on the use of Web 2.0 tools by executives and organizations for creating new communications forums. He is the author of the recent research report for The IBM Center for the Business of Government, entitled The Blogging Revolution: Government in the Age of Web 2.0 (2007). He is also a contributing editor to both Global Identification and RFID News. In 2006, he was named a Rising Star in Government Information Technology by Federal Computer Week.

 

Contact Info:

David C. Wyld

Southeastern Louisiana University

Maurin Professor of Management and

Director of the Strategic e-Commerce Initiative

Department of Management

SLU - Box 10350

Hammond, LA 70402-0350

Phone: 985-542-6831 or 985-549-2051

Fax: 985-549-2019

dwyld@selu.edu

Photo on the Web Available of David Wyld:

http://www.businessofgovernment.org/main/publications/grant_reports/details/index.asp?GID=291



Author Articles


Empirical Research
The Blogging College and University President: Academic Leadership in the Age of Web 2.0
Reviewed By David Wyld
Volume 6 - Issue 1
Feb 22, 2008 - 1:32:51 PM

This article looks at the growing presence of college and university presidents in the blogosphere, through the creation of their own blogs. The author examines the increasingly participative nature of the Internet with the rise of Wed 2.0. The paper provides an overview of blogs and the growing trend for this medium to be employed by corporate, governmental - and now, university - leaders as a means to communicate with their various internal and external constituencies.

For this article, the author conducted a comprehensive Internet survey, finding
that as of late 2007, two dozen college and university presidents are currently
maintaining public blogs. The paper presents a summary of how these blogs are
being utilized and presents best practice examples found amongst the
presidential blogs. The article then conveys "A Blogging Guide for University
Presidents," giving directions and ten guidelines to follow for university
leaders - or anyone looking to blog in his or her official capacity. The paper
concludes with a look at the issues raised by presidential blogging and what the
advent of blogging portends for the academic leadership role.

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