Ideas Worth Merit
The Management of Creativity: Redux
Reviewed By Peter A. Maresco, John T. Gerlach
Volume 5 - Issue 1
Feb 14, 2007 - 4:20:30 PM

The June/July/August 2005 edition of Academic Leadership (Vol. 3, Issue 2) featured a paper entitled, Demonstrated Leadership in the Development of a Cross Disciplinary Class entitled: The Management of Creativity, Managing the Creative Mind: A Business Elective Created By Menswear Designer Joseph Abboud. This course was originally proposed and team taught by two Sacred Heart University faculty members, one in finance (Gerlach) and one in marketing (Maresco) along with internationally known men’s fashion designer, Mr. Joseph Abboud. Its purpose was, and still remains, providing a leadership experience by bringing together creative practitioners to discuss with business students the challenges they face regarding financing and marketing their ideas.

Empirical Research
“The Management of Creativity”, Managing the Creative Mind: A Business Elective
Reviewed By Peter A. Maresco : John Gerlach
Volume 4 - Issue 1
Feb 13, 2007 - 4:17:54 PM

Abstract

This paper will provide the reader with a detailed overview of the development of an undergraduate and graduate class team taught by menswear designer, Joseph Abboud and two faculty members of the College of Business at Sacred Heart University located in Fairfield, CT.  Discussed will be background into the purpose of the class as proposed by Mr. Abboud including the scope of the class.  The paper will also reflect on the dynamics of the class, the benefits offered to students taking the class, and the leadership taken to create and implement the course from a cross disciplinary perspective not usually taken involving finance and marketing.