The Psychology of Business Development
Academic Leadership - Online Journal,
Vol. 9 No. 1 (2008): Vol-9-Issue-1-January-2008
This article will share numerous interesting insights that are important for business development,
marketing and sales growth.
I am often asked “What Is Business Development and Why Do So Many Businesses Struggle With It”.
First, I explain that business development is composed of numerous things with many influences and
I proceed by explaining that to truly discuss what business development is all about, you need to picture
in your mind holding a diamond with many cut facets.
Hold this diamond up into the light and slowly turn it.
As you rotate it and the light bounces off the many cut facets, the diamond looks different with varying
Business development is very similar.