The Management of Creativity: Redux
Academic Leadership - Online Journal,
Vol. 5 No. 1 (2004): Vol-5-Issue-1-January-2004
The immediate problem facing the authors was replacing someone with the background and stature of
Joseph Abboud with an individual or, as it eventually worked out, four individuals with differing creative
backgrounds and levels of success that would be of benefit to the students (in the spring 2006
semester the course was offered to undergraduate business students) enrolled in the course.
Replacing Abboud proved to be not as difficult as the authors originally imagined. Within a period of
three weeks, four individuals with diverse backgrounds in film, music, sports entertainment, and
entrepreneurship were identified and agreed to take part in the newly redesigned course. In hindsight,
these individuals created a dynamic new learning environment for the students enrolled in this course,
one they could not have benefited from previously.
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