An Unlikely Recruiting and Retention Tool: Financial Education
Academic Leadership - Online Journal,
Vol. 5 No. 3 (2004): Vol-5-Issue-3-March-2004
We currently live in an era where universities report higher dropout rates due to debt burdens than from
academic failure (Prah 2006; United College Marketing Service 2006). Higher education institutions
routinely provide tutoring and other support services for students with academic concerns; however,
most universities are not adequately addressing the alarming levels of student credit card debt.
Universities have an underutilized opportunity toprovide a credit education course for incoming
students. The class is a winning proposition for students, parents, and universities. Lending institutions
also stand to benefit from decreased loan default and bankruptcy rates.