Clear Communication Can Allude Those Who Speak in Bizbabble
Academic Leadership - Online Journal,
Vol. 1 No. 3 (2000): Vol-1-Issue-3-March-2000
The good doctor, Baron von Frankenstein,
is alive and well and living in the heart of corporate America.
He has, however, given up creating living
monsters out of leftovers. Today, he is working on his greatest
monster. It’s an aberration so hideous, so awful, and so devastating in
its potential impact that only strategic planners and marketing people
will be able to stand before its terrible onslaught.
I’m speaking, of course, about trendy
bizbabble, the new language of American industry. Here’s a recent
example from the March 26 edition of the
Business Travel News.
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