A Study On Customer’s Perception Towards Internet Banking In Indian Banking Sector
Academic Leadership - Online Journal,
Vol. 21 No. 6 (2020): Vol-21-Issue-6-June-2020
In today's demanding world, everybody needs instant banking solutions for a better lifestyle. In the current scenario, almost every bank in India has the internet banking facility. Online banking or internet banking made things much easier for the people and saves lot of time. Research shows that impact of Internet banking on cost savings, revenue growth and increased customer satisfaction on Industry is tremendous and can be a potential tool for building a sound strategy. However, it has raised many public policy issues before the banking regulators and government agencies .Interestingly, reliable and systematic information on the scope of Internet banking in Indian context is still not sufficient, particularly what it means to the consumers and the bankers. This study aims at evaluating services quality of online banking in Cuttack city, of Odisha. This paper mainly evaluates the customer’s perception towards online banking services from various customers of public sector banks. Structured questionnaire is administered to various target groups. The study mainly wants to investigate the four important elements of online banking i.e. Efficiency, Responsiveness, Reliability, and Privacy of customer information. The paper presents the data, drawn from a survey of Internet banking consumers from banks and develops a functional model for maximizing value to the consumers. Data was analysed to investigate the service quality of internet banking.