Customer Attitude And Buying Behavior Towards Foreign Brands
Academic Leadership - Online Journal,
Vol. 21 No. 6 (2020): Vol-21-Issue-6-June-2020
This study is analyzing of consumer attitude and purchasing behavior of different consumer regarding television, wrist watch, refrigerator, car, washing machine. Data was collected on consumer preference, attitude and perception towards foreign and Indian brands and factor that they consider while purchasing. The study is exploratory in nature. To know buyer attitude, fifty five statements associated to consumer’s attitude, perception, and expectations have been deliberate on five points like scales.
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