Opportunities and Challenges of Online Marketing after COVID 19.
Academic Leadership - Online Journal,
Vol. 21 No. 6 (2020): Vol-21-Issue-6-June-2020
The outbreak of the pandemic COVID 19 has changed the entire business scenario, social distancing is known as the only measure to protect from the infection in such a situation retail business has vitally suffered. There is a significant influence in the online sector. All e-commerce operations worldwide been thrown into disorder. Businesses with online stores might not see the same impact as physical stores. In infected countries people using online shopping for necessary commodities. It provides an opportunity for the online shopping companies but at the same time, the rest of e-commerce industries is plunging because of supply chain perverse due to subsequent factory closure result of an immense augmentation of coronavirus. The researcher has explored the factors which influence online shopping during the lockdown. It also discusses the prospects, available opportunities, and the challenges have to face by online marketing. The outcome of the study shows that the supply chain, factory closure, and psychological pressure of infection have significantly influenced online marketing.
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