Post Demonetisation E-tailing in India
Academic Leadership - Online Journal,
Vol. 21 No. 3 (2020): Vol-21-Issue-3-March-2020
Form year 20014 the Indian government is emphasising on digitalisation. In December 2016, the government took a remarkable step in the form demonetization, which forcibly pushed the digitalisation in financial transactions. This research paper is an attempt to study the impact of demonetization on the modern E retailing in India. The study used primary data of 150 respondents from Delhi-NCR location. To measure the impact of demonetization chi-square test was used. The study concluded that demonetisation affected retail industry adversely for a short time, but overall it left a negligible or positive impact on it. However, this study can be extended to know more about the factors, of demonetization, which inversely affected the retail industry and the factors which supported the e-retail industry.